Make your internet marketing work better

August 20, 2009

The key to making your internet marketing effective is to understand the different goals and mind sets of your target audience and to publish a balance of information that responds to them.

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Google still dominates UK search

August 19, 2009

The latest Hitwise data for UK search engine market share, for the month ended 15 August 2009, indicates that Google.co.uk is still by far the most dominant, despite steady growth from Bing.com.
Rank
1. www.google.co.uk: 77.82%
2. www.google.com: 12.50%
3. uk.search.yahoo.com: 3.31%
4. www.bing.com: 2.58%
5. www.uk.ask.com: 1.68%
Although Bing.com have developed an attractive and user friendly search interface, this data confirms [...]

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How could your business be using Twitter?

August 19, 2009

Here are some ideas for how your business could be using Twitter.

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How are brands using Twitter?

August 19, 2009

How are major UK brands are using Twitter? This post looks at different ways in which some of the major brands are using social media and points to examples of best practice that other businesses can learn from.

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How a blog can help to promote your business

August 11, 2009

Running a blog can have several advantages for a business, mainly associated with maintaining awareness and visibility about what you do. A good blog soon gets picked up by a growing audience.
You can for example, use a blog to publish a steady stream of news about your business. By doing so you are demonstrating that [...]

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How a web video can project your company online

August 7, 2009

Most businesses can potentially get a competitive edge by embedding a promotional web video on their website.
Whether you run a visitor attraction, a hotel or restaurant, or if you provide a professional service to other businesses or consumers, a web video can be a powerful way to communicate personally the unique benefits and personality of [...]

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Customer focus is the key to success online

August 6, 2009

If I were to point to one thing that separates businesses that project themselves effectively online from the rest it would be customer focus.
In this post I am going to explain why customer focus needs to underpin all your web development and internet marketing. I’m also going to describe some simple practical steps any business [...]

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Promoting a small businesses

August 5, 2009

In this web video, I explain how Fen Digital helps small businesses to promote their products and services more effectively online.

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Are your website images good enough?

July 30, 2009

Underestimate the role that images play on your website at your peril!
Now that most web users are on broadband, their expectations about graphics have soared through the roof. If your site still has small, low resolution images optimised for the dial up age, they will immediately infer from the poor image quality a low expectation [...]

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Writing for the web

July 29, 2009

We all make the same mistake when we are writing content for our websites and blogs. We ramble on and on because we think that everybody is just as interested in our business as ourselves.
Time to get real! Most web users don’t browse the internet aimlessly reading every word on the page. They are time [...]

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