When I produced the online video for Fen Digital and embedded it on our website, I was very interested to see how it would affect visitor response rates. After just a month, the results from Google Analytics speak for themselves, with around double the number of clicks going to the web video compared to the next most clicked link on our home page at www.fendigital.co.uk.
This supports the findings of a range of internet marketing studies that show that online video finds a captive audience among an increasingly savvy online audience looking for interactive content rather than words.
The overall data for the growth in popularity of online video since the widespread use of broadband in the UK is impressive. For example, in January 2009, 8 out of 10 internet users (29.6 million people) accessed web video.
Time to start planning how your company can use online video to communicate more effectively to potential customers?
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