The school holidays are nearly over and it’s back to work for many small businesses. A key priority for them in this key trading period running up to Christmas will be how to make their internet marketing more effective.
Deciding where to allocate your internet marketing spend
With the emergence of social media adding to the confusing array of internet marketing options now available to businesses, it can be really confusing to decide how and where to allocate time and marketing budget.
Fortunately, free tools are available that can give you an independent and detailed view of the effectiveness of different strands of your internet marketing. If you haven’t already done so, I recommend that you install Google Analytics on your website and use it to monitor both how visitors are getting to your site and their pattern of online behaviour when using your site.
Check the bounce rate for each traffic source
Key parameters such as the bounce rate, average number of pages viewed, and time spent on site can tell you a lot about the quality of visitor traffic you are getting.
You can analyse these parameters by traffic source to get an independent view of whether your best quality visits are coming from people who know your web address, or from sponsored links, directories, your organic listings, or from social media pages. This can help you make an informed decision about which strands of your internet marketing are most cost-efficient and focus your time and budget on those.
{ 1 trackback }
{ 0 comments… add one now }
You must log in to post a comment.