Blog optimisation makes the difference between blogging for its own sake and creating a genuinely effective marketing tool.
A well optimised blog gives a business a powerful opportunity to communicate its philosophy and USP to its target audience. At best it can help the business differentiate itself from competitors and bring valuable benefits in terms of visibility in search engines and social media.
How do you optimise a blog?
Before you even set up your blog, think carefully about you will engage your target audience and plan a communication strategy that you have the resources to maintain. Just as it is important to plan an effective information architecture for a website, you should think about how you will structure your blog so that you can develop several topic strands through a series of related posts.
How will your blog contribute to your search engine optimisation strategy?
Equally, you should consider how the blog will contribute to your search engine optimisation strategy. For example, will you launch it at a separate web address, or in a sub folder on your existing website? Which blogging platform should you use and which will give you the best control over optimising meta data?
Once you have set up your blog and start publishing content, you need to adopt a way of writing that engages the reader, with impactful headlines, while at the same time giving thought to search engine visibility.
Cost-effective blog optimisation for small businesses
Fen Digital offer a cost-effective blog optimisation service aimed at small businesses who have neither the time nor skills to set up a blog effectively. We are confident that our service will make the difference between a mediocre blog and one that brings your business lasting benefits.
Our blog optimisation service includes:
- Helping you plan an effective blogging strategy and blog architecture
- Setting up your blog and launching initial content
- Providing one-to-one training on how to:
- use the blogging software to format and publish articles
- set up your blog’s RSS feed
- optimise content and meta tags for maximum user response and search engine benefit
- publicise your blog using social media
For more information, contact John Waddington on 01392 411 363.
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