Signs of optimism as data reveals online shopping increase

by fendigital on December 1, 2009

Comscore has just released encouraging data relating to the start of the Christmas holiday season for online retailers in the US. Online sales on Black Friday, traditionally the start of the Xmas buying season in the States, was up by 11% compared to the same period last year.

See full Comscore press release.

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Speed set to become more important in Google ranking

by fendigital on November 20, 2009

Google has just previewed its much anticipated upgrade to its search engine, codenamed Caffeine and promises that the new search tool will improve the speed, accuracy, size, and comprehensiveness of Google search. In an exclusive video interview with Web Pro News this week, Matt Cutts discusses how the speed at which your website loads looks set to become an increasingly important factor in how well it ranks in Google.

In the video Matt also mentions Google’s Page Speed tools, which you can install as an add on to Firefox, which enable you to analyse the speed at which a site loads and makes recommendations for improving it.

If you want to see Matt talking in more general about how Google have been refining their search engine, look at this video interview:

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SEO implications of YouTube captions

November 20, 2009

Google has just announced a new service that enables anyone who uploads a video to YouTube to  also upload a text file of the words spoken in the video.
Google will turn the text file into captions. This facility will increase accessibility for deaf people and because it makes videos more searchable it should have positive [...]

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How can you monitor the success of your internet marketing?

October 15, 2009

There are a range of free, yet powerful analytical tools that any business can use to get a better insight into the effectiveness of their different internet marketing efforts. Not only can you tell from this where to direct most effort and marketing spend, but also you can see how visitors are responding to your [...]

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Using online video to explain product features

October 5, 2009

Online video can be far more effective than words or static images for conveying key product features. This was proved to me recently when producing videos to explain two products – one was an innovative type of duvet, the other an enhanced design of clip on sunglasses. Two very different products, but both competing in [...]

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Blog optimisation is essential for successful blogging

September 23, 2009

Blog optimisation makes the difference between blogging for its own sake and creating a genuinely effective marketing tool.
A well optimised blog gives a business a powerful opportunity to communicate its philosophy and USP to its target audience. At best it can help the business differentiate itself from competitors and bring valuable benefits in terms of [...]

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Outlaw aggressive selling and unsolicited emails from SEO companies

September 16, 2009

It’s become almost impossible for businesses looking to outsource their internet marketing to identify the good companies from the bad, and I feel for them.
A lot of the blame can be attributed to the unprincipled and aggressive SEO and link building companies that are bombarding ordinary businesses every day with unsolicited calls and emails. Without [...]

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Is your internet marketing working?

September 2, 2009

The school holidays are nearly over and it’s back to work for many small businesses. A key priority for them in this key trading period running up to Christmas will be how to make their internet marketing more effective.
Deciding where to allocate your internet marketing spend
With the emergence of social media adding to the confusing [...]

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Online video proves engaging for website visitors

August 27, 2009

When I produced the online video for Fen Digital and embedded it on our website, I was very interested to see how it would affect visitor response rates. After just a month, the results from Google Analytics speak for themselves, with around double the number of clicks going to the web video compared to the [...]

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How small businesses benefit from having a blog

August 25, 2009

Small businesses can really benefit from having a blog. Research just published by HubSpot shows this conclusively. But unless your content is well planned and targeted and hence valuable to your audience, your business will not maximise the benefit.

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